Proactive, timely communication is vital to keeping residents sufficiently informed and ensuring required actions are completed - but for many housing providers, that’s easier said than done.
Resident communications often rely on manual processes and repetitive admin and limit capacity, resulting in delayed messages, low engagement, and a disjointed customer experience - compromising tenant trust.
In this blog, we explore how housing providers are keeping tenants informed, driving action and surfacing real-time insights through fast, targeted, automated messages - all while freeing up staff time to focus on complex cases.
Introducing Campaign Manager
Campaign Manager enables housing providers to quickly and easily set up, write, and send one-way SMS messages to residents to update or inform, capture insights, or prompt action - whether that's at-scale, or targeted towards specific segments.
With its fast implementation and delivery, it’s the perfect tool for ad-hoc and immediate engagement campaigns.
Key benefits
•Quick and Easy DeploymentSet up and send text messages instantly, even in urgent situations like weather alerts, so residents always feel supported and safe.
- •Keep Residents Informed & Supported
Ensure residents are always aware of important updates, changes, and guidance, helping them feel confident, engaged, and well-supported.
- •Enhance Resident Satisfaction and Trust
Deliver a consistent, proactive communication experience that builds confidence in your services and strengthens trust between residents and your organisation.
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•Improve operational efficiency
By replacing manual or inefficient messaging processes with automation, Campaign Manager enables your team to send more messages with less effort and frees up staff time and resources to focus on vulnerable residents and complex that need personalised support
How can Campaign Manager be used?
Campaign Manager can be used for a wide range of use cases of your choosing to inform, educate and prompt action. Here are some examples of how our customers have used it:
Winter Welfare
- •Alert tenants of severe weather conditions
- •Send advice and support links for services such as heating and rising energy costs, damp and mould prevention advice., etc
- •Send engineer schedules for maintenance
- •Update multiple households at once on shared issues - for example - gritting issues, black ice, etc.
UC reminders
•Payment readiness reminders- •Payment date nudges
- •Change-of-circumstance alerts
- •Support signposting
Communal updates
- •Inform tenants about updates such as lift breakdowns and outages
- •Share updates on planned maintenance works
- •Notify residents of estate-wide issues like skip dates
Direct debit
- •Set up prompts
- Pre-collection reminders
- Failed payment follow-ups
- Awareness messages explaining benefits
Tenant support & education
- Signpost tenants to support services and advice (financial support, wellbeing resources, etc)
- Inform tenants of legislative changes or updates
- Send timely guidance during cost-of-living pressures or policy changes
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How Thirteen Group is using Campaign Manager Thirteen Group automated 22,682 messages in 2025 to signpost customers to things such as ASB support links, building safety advice, credit balance alerts and nudges, open days and much more. This enabled the team to inform and support tenants across a range of key areas, while freeing up colleagues to focus on tasks that needed human intervention.
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Want to find out how Campaign Manager could work for your organisation?
Book a quick call HERE to explore how Voicescape could support your team with resident engagement - or, if you're an existing Voicescape Customer, speak to your Account Manager of Customer Success Manager.


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