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Transform Resident Engagement: A Local Authority Guide

Successful resident engagement is essential for keeping residents informed and supported, capturing critical insights and delivering a smooth and high-quality service. Yet many councils still rely on reactive, manual processes and face low response rates, leading to missed deadlines, repeated follow-ups, data gaps, and higher workloads and costs. The impact? Risks of residents being underserved, critical tasks being overlooked, and regulatory scrutiny – as well as added pressure on already-stretched teams. That is why councils need a proactive, streamlined approach that ensures actions are taken, insights are captured, and residents receive timely, clear updates - while freeing staff to focus on what really matters. 

In this blog, we explore how Voicescape’s Engage is helping councils transform resident communications with targeted, automated campaigns - freeing up staff time while boosting response rates and impact across key areas such as Adult Social Care assessments, payment reminders, Pension Credit signposting, and Council Tax updates. We’ll also introduce Campaign Manager, a flexible, low-cost tool for ad hoc or one-off campaigns that need fast, effective delivery.

Introducing Voicescape Solutions 

i) Voicescape Engage 

Voicescape Engage is a purpose-built solution that enables councils to deliver targeted engagement campaigns via automated voice, SMS, and email, leveraging your existing resources.

Whether the goal is to inform, educate, prompt action, or gather vital insight, the solution can be tailored to a wide range of use cases. Its user interface enables you to easily control the pace of outreach, monitor caseload progression, report on customer engagement and analyse customer insights, while providing you with a full audit trail to refer back to.  

What are the benefits? 

  • Streamline processes & prioritise resources: Free up staff time to focus on complex cases that need manual intervention 
  • Maximise engagement & response rates: Send relevant, timely communications to boost participation and feedback 
  • Real-time Insights: Capture vital resident data to identify issues and vulnerable residents and improve decision-making and service delivery
  • Consistent experience: Deliver a seamless service for both staff and residents.

How Councils Use Voicescape Engage

Adult Social Care 

  • Appointment reminders: Nudge service users to gather financial documents ahead of assessments, reducing delays and improving appointment outcomes.  
  • Arrears support: Proactive messages to prompt service users manage outstanding balances without extra staff effort. 
  • Financial Assessments Prompt service users to make appointments or complete applications for support eligibility. Example: A Northeast council achieved 90% engagement (Apr–Dec 2024), modernising their service and clearing backlog. 

Pension Credit Campaigns

  • Eligibility checks & signposting: Guide residents to online forms, application pages and face-to-face support. Example: A Northwest council ran a campaign where 66 residents selected an option within 2 hours of going live. 

Council Tax Support Consultation Campaign

  • Scheme change updates - Notify CTS claimants of proposed changes 
  • Collect feedback for final decisions - Example: a Northwest council sent 2,500 automated messages, receiving 1,600 responses against a target of 1,000, while another achieve 1,100 feedback responses against a target of 1000 in just a week.

Benefit Claims

  • Claim reviews: Ensure correct payments and avoid overpayments. Example: A Northeast Council achieved a 92% engagement rate when contacting a selection of claims for review in Oct 2025 (average 85% Apr–Oct). 

E-Billing 

  • Promote digital billing to reduce postage costs and staff workload  

Resident Support

  • Signpost residents to local services - housing, Council Tax, rent support, and more. 

ii) Campaign Manager: For Quick, Ad-Hoc Campaigns

Campaign Manager enables your team to write their own messages and contact different cohorts of residents with targeted, one-way automated voice and SMS messages. This solution is ideal for quick, ad-hoc campaigns that need fast implementation and delivery, and minimal investment. 

How Councils Use Campaign Manager

  • Council Tax Reduction - Notify eligible residents about reductions, prompt applications and renewals, etc
  • Council Tax Consultation - Inform residents about upcoming changes and collect feedback
  • Failed Direct Debit - Provide a link to pay on website
  • Crisis Resilience Fund - Distribute emergency financial support to residents
  • Business rates - Signpost to application for small business rates relief, notify about multipliers change, etc
  • Multiplier awareness - Inform businesses about changes to business rates
  • Small Business Rate Relief (SBRR) - Spread awareness and uptake of business rate relief

What challenges are your team facing with resident engagement? 

Book a meeting here to discuss your current challenges and discover how Voicescape can help streamline communications and maximise response rates.

Want to learn more about
Voicescape?

Contact us today for details