Income management has evolved significantly over the last five years, driven largely by advances in AI and automation. At Voicescape, we’ve been actively redefining success for housing organisations with our suite of solutions to maximise income collection, deliver operational efficiencies and ensure tenants are engaged in the most appropriate way using intelligent automation.
At our recent Customer Conference, hosted by Peter Hudson, Voicescape’s Sales Director, we brought together four Voicescape customers, Jigsaw Group, Regenda Homes, Stockport Homes and Greatwell Homes, all at different stages of their Voicescape journey, for our Income Panel. Also joining were Karbon Homes and Thirteen Group in the audience, and other customers, sharing experiences around campaigns and pay-by-link automation.
To summarise and recap this discussion, we’ll cover how income management has had a technological and cultural transformation for our customer base by embracing innovative solutions to assist officers and transform tenant engagement.
In today’s digital landscape, the human voice remains the most powerful tool for building trust and connection. What we do is ensure that our customers can harness the power of that human touch, but at scale, to thereby maximise income results. Behavioural science research shows us that voice-led communication builds trust and delivers powerful results. As Peter Hudson describes best at our Customer Conference Income Panel, it's about “having those meaningful conversations, giving customers a platform to speak honestly and giving officers the time to do what they do best.”
Caseload Manager combines AI, ML, and behavioural science to predict the most effective way to engage each individual tenant at the right time. It uses AI to understand the best method of contact, the best day of the week, and the right message to drive positive outcomes for tenants.
Across Voicescape’s customer base, teams have seen increased talk times, more accurate caseloads, and earlier intervention. This leads to better business outcomes, increased collection rates, and improved officer morale.
Your insights will always be valuable, and our solutions work best alongside you, not on their own. This is especially true when it comes to automation. Voicescape has continued to help customers’ target arrears, decrease escalations and increase income more efficiently by helping signpost where the right officer contact is needed.
We heard from Jigsaw Group, Stockport Homes, Karbon Homes, and Regenda Homes about how Caseload Manager has influenced their culture and approach.
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How Voicescape positively altered approaches to escalations – Jigsaw Group Paula Newton, Income Director at Jigsaw Group, reflected on her 30 years in income management and stated that Caseload Manager has allowed Jigsaw to “move from being reactive, all about following the escalation process and eviction, to being proactive and preventive.” At the beginning of their journey, Jigsaw built an early intervention team to work with tenants before sign-up, carrying out affordability checks, identifying vulnerabilities and assigning money advisors to new tenants. “We used to execute around 160 warrants a year; now it’s closer to 50. And even then, most are abandonments, not arrears.” This cultural shift then helped reduce arrears and escalations. Paula then went on to say that Voicescape Collections and Caseload Manager have been key to automating messages, welcoming new tenants, and freeing up officer time for meaningful engagement. Being a long-standing Voicescape customer who had recently upgraded to Caseload Manager, these were great results to hear. |
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The positive impact Caseload Manager had on culture – Stockport Homes Leanne Merge, Head of Income and Money Advice at Stockport Homes, talked about their first full year using Caseload Manager, describing the positive impact our technology had had on their team and work culture – resulting in better tenant experiences. “For years, we tried to get the team to focus on quality over quantity. Caseload Manager has finally made that possible.” Before adoption, the team measured productivity by call numbers. Now, longer and more purposeful conversations are the standard. “That 15-minute panic you used to feel during a call has gone. Officers know they have the time to make a difference and reach a solution in one contact.” The impact of Caseload Manager:
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The versatility and creativity of intelligent automation – Karbon Homes From the audience, Karbon Homes proudly discussed how they use Caseload Manager to run rent-related campaigns:
The results of their campaign automation:
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The IT and data perspective of Voicescape Caseload Manager – Regenda Homes Ian Robertson, Director of ICT at Regenda Homes, offered a valuable lens on the data and IT requirements for a successful Caseload Manager rollout. For Regenda Homes, having the right data from the start and engaging with IT early led to a smooth implementation. From their point of view, IT needed to be involved sooner to overcome the issues they were having with data. Setting the scene, he reflected on how Regenda’s journey first began, by replacing their legacy system that was no longer meeting the requirements of the team. Ian’s team ensured IT staff shadowed income officers to understand the human side of the job. This proved invaluable. As Ian put it, “income officers aren’t just about numbers; they’re pseudo social workers. They’re dealing with people’s lives.” Thanks to this empathy-driven collaboration, this set the foundation for a smooth implementation of Caseload Manager. But another essential aspect of the solution, which was important for Regenda Homes, was data quality: “The data matched with officer knowledge - that’s what made it work. It’s been a really strong cross-department project and one we’ve showcased to the board.” |
Caseload Manager has been proven to support performance improvement year-on-year across leading landlords across the UK.
At the Customer Conference, we heard great results from Thirteen Housing Group and Greatwell Homes, who have both seen consistent arrears reduction, caseload accuracy and improved officer morale.
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How Thirteen Housing Group reduced arrears over the past five years The challenge
The results
“2 years on, we’ve seen our percentage of the debit has reduced down from 3.80% (pre-Voicescape Caseload Manager) to 2.4%,” – Kay Glew, Thirteen Group |
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H3: The long-term view from Greatwell Homes on Automation – Greatwell Homes Katherine Goodwin, Housing & Income Manager at Greatwell Homes, has used Caseload Manager since 2021. She described an early period of scepticism among officers, but said the results spoke for themselves. Now, four years into using Caseload Manager, they’re seeing the long-term benefits and are able to focus more on supporting their tenants. “Our team didn’t want to change systems. They were nervous about using AI. But within a week, we had a 50% success rate on automated callbacks, and that turned everything around.” Greatwell’s legacy system presented a list of recommendations. This system would often over-recommended cases, taking away valuable time from officers and tenants who really needed support. They faced a common challenge: balancing time between customers in genuine need and accounts that didn’t require intervention. Very quickly Greatwell’s team came to trust Caseload Manager’s recommendations and is now fully embedded in their daily operations. Their arrears have fallen from 2.53% (2021) to 1.1% (2025) with Caseload Manager, and from there the team has fully embraced automation. Katherine added that Greatwell’s adoption wasn’t driven by poor performance but by a desire to work smarter. They were already a high-performing team, but the team knew there was a way to optimise their way of working even further – and Caseload Manager delivered on all fronts. |
Curious to see these results for yourselves? Experience success in your income operations with consideration of our income solutions.
To learn more, download our Voicescape Caseload Manager brochure to discover the ways our Income solutions can transform your income management approach and maximise the success of your operations.
With Voicescape, make personalised, automated interventions that are more likely to achieve the optimum outcome for you and your tenants. Get in touch with us today to hear more insights about how we can help your organisation’s income operations.